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Claire MacPherson

Embracing the Woo: The Fierce Path to Authenticity

What comes to mind when you think of the word ‘woo’? I know ‘woo’ often conjures images of delicate energies, ethereal beings, and soft-spoken spiritualists at best. At worst, it may elicit an eyeroll or two, maybe a polite cough while the hearer discredits you immediately. But, what if, contrary to the stereotypes, embracing one’s […]

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Redefining Self-fullness: Our Journey to Authentic Power

It’s way too easy to say that we, as women, find ourselves in a perpetual tug-of-war between society’s expectations and our inner calling. We’re all very familiar with the age-old narrative extolling virtues of self-sacrifice and selflessness, urging us to mute our desires, dreams, and ambitions in service of others. Glennon Doyle’s compelling quote from

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Embracing Ambition: The Imperative for Female Entrepreneurs

Ambition has often been seen through a distorted lens when it comes to women, especially in the realm of business. Historically, assertive and ambitious women have faced (none-too-complimentary!) labels, misconceptions, and barriers. Yet, as the world evolves, it’s paramount that we rewrite this narrative and recognise the importance of nurturing and celebrating ambition in female

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A Clear Path for the Soul-Led Female Entrepreneur

Navigating the world of entrepreneurship as a woman driven by soul and purpose presents unique challenges. However, it also offers unparalleled rewards for those who remain true to themselves. Here’s a brief guide to achieving clarity on this entrepreneurial journey as one who wants to create and embrace Wealth Alchemy: But, first, WHAT IS WEALTH

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Living MORE in the Magical Feminine (+ Still Taking Massive Aligned Action!)

Do you ever feel like you just want to be free to work your magic and create this incredible, abundant business that deeply impacts people’s lives – without ANY of the practical day-to-day stuff that comes with it?! Like you just want to be like the shaman or the healer in the village, the village

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